Time for a lesson on online marketing - a layman perspective(advanced and choosy of course)
This thought came after seeing the change in ad pattern on hotmail which was probably trying to come in Yahoo Beta version plans. Those who use hotmail might have notice it that the advertisement which used to be on top of the page horizontally is now in right side of the screen,vertically. The way in which yahoo beta version is advertising. I am not sure who advised them to come with the advertisement in right bar , vertically and that too with pictures in it. Yeah it indeed catch the eye and you can't miss it, but at the same time it irritates too. And that is the reason due to which I restored the classic version of yahoo mail after trying the beta version. Hotmail, high time to introduce features like restoring, else I don't see myself using hotmail in long run probably. Best way of online marketing, is how google do it. How come you are so good ,google. I hate you I hate you. Text advertisement in vertical right bar. And pictured advertisement in right bottom of the page. In none of the case, I ever clicked the ad though. For me advertisement in horizontal bar was more like a theme, which made feel good inbox. Wonder who gets trapped in the net of this online marketing. [:thinking]
Moral of the story:- Pictured advertisement in vertical right bar is a bad idea of online marketing.
6 Comments:
I totally agree..google has actually redefined simplicity on the web ... as far as beta versions of yahoo is concerned.. it sucks.. classic was much better... and anyways hotmail and anything related to micorsoft or bill gates or steve ballmer sucks ... and sucks a big time..
Ain't so bad, the sole purpose of marketing is to draw attention and provide information. And now that u've taken notice and even found time to write about it, there will be many more to take notice.
and just in case if you argue its a marketing which irritates consumers......then ads are in millions already and nobody likes them on their inbox screen anyways, so the best that can be done for a impatient market is draw attention.
@what... aka Ayush
No comments on Bill or Ballmer; but indeed microsoft is crash prone.. and guess this idea might have come that basic idea only..And Google!!! Down the line 3 year I see them emerging as GOD of WWW, if something strange doesn't happen in between. :-)
@Cloud.. aka Nishant
Hmm.. I liked those ads in my inbox when it was coming in horizontal bar, as I mentioned earlier. But yeah never took notice what the add was about. Now I took notice but it is irritating and I don't like it in my inbox. BTW right side bar calls for distraction thats why sober marketing policy prefer left vertical bar while putting up ad. And they are doing good too. Check this while watching a cricket match, on neo or sony :-)
Ads are getting more invasive as each day passes. You see ads everywhere, without anybody to control them. And technology is just improving the whole thing.
Bloody buggers in Tata Sky are now, giving voice ads when you click on the menu. It's more irritating than the music that used to come :-B
@Carrot aka Gajar...
Dude, they can do online marketing to earn money too. Make everyone dependent on the application by giving lot many freebie and than later put such ads, and inform if they dot want to see the ad they have to pay money.. ;-)
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